Project 2 (spec)

COVERGIRL TrueYou Match Lipstick magazine ad

Challenge: Promote a new line of lipstick that matches the wearer’s natural lip color, enhancing them with reflective pigments, and provides lips with extra hydration.

Solution: The target audience is makeup wearers, aged 24-40, seeking a versatile look that bolsters their natural beauty, and who purchase their health and beauty products from local drugstores. As such, it was important to show a model that isn’t overly made up, exudes natural beauty, while conveying an empowering and stylish tone with the text.