Project 1 (spec)

Simply Healthy Steamed Veggies Newspaper Ad

Challenge: Promote a new product (Simply Healthy Steamed Veggies), whose fool-proof packaging is designed to ensure perfectly cooked veggies, by providing a coupon to purchase a bag.

Solution: With the target demographic being mothers, aged 25-45, with school-aged children, it’s important to convey the time savings and convenience of the product. Often having to juggle multiple tasks at once, mothers can appreciate that getting healthy food on the table doesn’t have to further complicate their already-busy schedules. The use of colorful cartoon images lends to the brand’s established voice of friendliness, helpfulness, and simplicity without compromising their position of being big on nutrition. An alternate ad is provided showing a man/dad.