Challenge: Promote and increase digital subscriptions to The New Yorker magazine.

Solution: The average reader of The New Yorker magazine is aged 30-50, with an annual income of $75k+, and follows arts, current affairs, and politics. This audience is most likely busy, and with a mobile device always at hand. This dynamic banner ad seeks to convey the “time is money” brevity, while insightfully conveying that staying informed can still be achieved “on-the-go”.